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Expanded SEO Workshops at SuperZoo 2013

super-zoo-uIf you’re heading out to SuperZoo 2013 I hope you’ll make some time to join me for two, all-new, expanded workshops on Search Engine Optimization and how to attract more traffic and sales to to your pet business.

This year, as you probably know, SuperZoo has moved up the traditional September show to July in response to attendee feedback.  Retailers wanted more separation and time to prepare for the holiday season and the new July dates will do just that.

Also in response to attendee feedback, the SuperZoo U workshops have been doubled in length from 45 to 90 minutes each.  I was both pleasantly surprised and pleased when I first heard this because it means that the attendees value the knowledge that I and my fellow workshop presenters offer and want even more.  Going to SuperZoo U isn’t a chore for most of the attendees but an opportunity to learn more skills, tips and tactics for improving their businesses and increasing sales.

A SUPER ZOO UNIVERSITY SEO PREVIEW

So this year, given the new expanded formats, I was able to create two SEO presentations, one aimed at beginners and one more advanced.  This will allow me to focus my SEO topics even more than usual.  If you’re planning on attending, here’s a preview of both my workshops:

SEO BASICS

  • What does SEO mean?
  • How to lay out your website
  • META tags
  • Keyword it & they will come
  • How to use Geotargeting
  • How to use Long Tail keywords
  • Piggybacking on brands
  • Black Hat vs. White Hat techniques
  • Importance of In-Bound Links
  • Impact of Social Media on SEO
  • No guarantees
  • Advanced techniques preview

SEO ADVANCED

  • Recap of SEO Basics
  • Using Anchor Text
  • Optimizing Ecommerce Websites
  • Importance of Inbound Links
  • Content Marketing & Social Media
  • Online Press Releases
  • How to Use Video or SEO
  • Importance of Google Plus
  • Tracking with Google Analytics
  • Beyond SEO

Please join me for one or both.  See the complete SuperZoo University schedule here.


One Response to “Expanded SEO Workshops at SuperZoo 2013”

  1. […] CLICK HERE FOR A RUNDOWN OF TOPICS I’LL BE COVERING IN BOTH WORKSHOPS […]