Webinar REPLAY – Meet The Pet Industry Guru

Free Webinar For Members Only


TOPIC: “I Have a New Pet Product or Idea — Now What Do I Do?”

Howard is a regular columnist for Pet Business magazine, writing the Industry Insider column, with over 25+ years as a retail chain owner, sales & marketing executive and business owner.

This 20 – 30 minute presentation will address:

  • Why you must have a distribution strategy
  • Why and why not to use distributors
  • The pros and cons of using manufacturer’s representatives
  • How to get your pricing correct the first time
  • Start-up costs
  • Why setting a marketing budget is critical
    And much much more!



Downloadable Action Item Checklist for New Product or Idea (PDF)





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