WEBINAR REPLAY: How To Launch & Sustain a Successful Pet Business

Webinar Replay with Pet Industry Expert Vicki Lynne Morgan

In this 30-45 minutes webinar we will discuss:

  • Where do you start?
  • How to identify your target audience
  • How to differentiate and dominate your market
  • Lots more



Vicki Lynne Morgan

An entrepreneur for over 30 years, Vicki Lynne Morgan has a passion for helping small businesses sustain growth and profitability by leveraging their expertise with integrated consulting and strategic planning in core areas of strategic marketing, selling skills, customer experience management, and trade show/expo marketing. A life-long guerrilla marketer and sales professional, she has a wealth of knowledge gained from personal business experience in manufacturing, distribution, retail, and service.

In addition to private consulting, Vicki Lynne is a speaker and presenter at H. H. Backer trade shows, NAPPS, ABKA, Pet Industry Advisory, National Speakers Association of New Jersey, American Small Business Development Centers, New Jersey Association of Women Business Owners, Women’s Business Center (WBC), National Association of Women Business Owners, chambers of commerce, business associations, and corporations. She is a counselor and teacher for the New Jersey Small Business Development Centers for which she writes programs and teaches professional education programs at many schools, including: William Paterson University, Raritan Valley and Bergen Community Colleges, The College of New Jersey. She serves on advisory boards for the Academic Marketing Department and SBDC at Raritan Valley Community College.

Certifications include: Certification in Marketing & Sales sponsored by an ISO 9000 program, instructor for PSS-Professional Selling Skills, and Certified Guerrilla Marketing Coach.

The first woman to own a manufacturers’ rep agency in the pet industry, Vicki Lynne Morgan is President of Califon Connection LLC, dba Russmor Marketing Group and Animal Brands Marketing, Sales Representation, and Consulting Agency.



One Response to “WEBINAR REPLAY: How To Launch & Sustain a Successful Pet Business”

  1. genesower says:

    Hi Lori, we’re working on the replay now. Should be with a few days. Please check back. Thanks -gene

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