How to Get The Most Out of Exhibiting
at Pet Trade Shows
WHO: Colette Fairchild, Trade show director, HH Backer
WHAT: Live webinar presentation for pet professionals
WHERE: ONLINE (details sent via email conformation AFTER sign-up)
WHEN: 10am – 11am EASTERN, Wednesday, January 30, 2013
WHY: On-going learning series for pet pros
MODERATOR: Gene R. Sower, President, Samsonmedia.net
WHAT YOU WILL LEARN
- Importance of advance planning: booth selection, budget, staffing
- How to create a compelling draw to your exhibit
- Pre-Show and Post-Show Marketing + Public Relations: Why it’s key to a successful show
- Live Q & A after the webinar
WHO IS COLETTE FAIRCHILD?
Colette is the Trade Show Director at H.H. Backer Associates for nearly 10 years.
Since 1967, H.H. Backer Associates Inc. has tapped into all facets of the pet trade industry with its trade magazines, trade shows and educational conferences. As a highly respected and progressive force in the constantly evolving pet industry, H.H. Backer Associates Inc. delivers quality buyers and quality results.